No crazy lights, costumes, sets, or dancers- just the beautiful nature of the cliffs and caves of Lake Powell, Arizona (Utah border). Britney and crew were helicoptered up there, and most of these cliff shots were taken by helicopter.
The video was shot by Wayne Isham, whose concept for it was to have Spears on a natural environment. Isham stated the video was filmed completely on location and none of the scenes were shot on green screens. He also remarked on Spears attitude on set, saying, “She went out there and, without a safety cable, just stood there with those cowboy boots on. She was standing on the edge in her cowboy boots, looking hot. We’d be right on the edge, and she had not a blink of fear”. Spears, however, revealed, “the wind started picking up a lot and almost dropped me over… And I was like, ‘OK, gotta go.’”.